World Radio Day Celebrated in Raipur with Focus on AI and Radio’s Expanding Reach

A national-level programme to mark World Radio Day was jointly organised in Raipur on Wednesday by Akashvani and UNESCO, bringing together policymakers, media professionals and communication experts to reflect on the evolving role of radio. The event was inaugurated by Chhattisgarh Chief Minister Vishnu Deo Sai.

This year’s theme, “Radio and Artificial Intelligence,” set the tone for discussions on how emerging technologies can strengthen one of the country’s most trusted mediums. Addressing the gathering, the Chief Minister described Akashvani as a powerful platform for information, education and meaningful entertainment. He said radio continues to play a crucial role in rural areas, especially for farmers who rely on it for timely updates and guidance.

Mr Sai observed that at a time when news platforms are competing to deliver information at high speed, Akashvani has maintained its distinct identity by focusing on credibility and balanced reporting. He stressed the importance of exploring ways in which Artificial Intelligence can be used to make radio more responsive and people-centric.

Highlighting infrastructure expansion in the state, the Chief Minister said new FM transmitters are being installed in Chhattisgarh and some existing ones are being upgraded. With these efforts, Akashvani’s reach is expected to cover nearly 95 per cent of the state’s population.

UNESCO’s Regional Adviser for Communication and Information, Hazzaz Male, said radio has a unique ability to reach the widest audience and reflect the diversity of human experience. She noted that it remains one of the most trusted communication platforms and said Artificial Intelligence offers new possibilities to enhance its effectiveness and relevance.

Earlier, Akashvani Director General Rajiv Jain, in his welcome address, said radio has contributed significantly to the country’s social and cultural development. He pointed out that Akashvani has preserved India’s cultural heritage while connecting communities across regions with the nation’s development journey.

Mr Jain added that broadcasting in 23 languages and 182 dialects has enabled Akashvani to reach even remote corners of the country. He said the organisation is adapting to technological changes and is working to integrate Artificial Intelligence in ways that strengthen credibility and deepen its bond with listeners.

As part of the celebrations, six new musical renditions from the commemorative series “Swadhinata Ka Jayghosh – Vande Mataram: Bharat Ki Sanskritik Dharohar – A Musical Journey” were digitally released to mark 150 years of the national song Vande Mataram. An exhibition tracing the developmental journey of radio was also organised. The programme features audio-visual presentations, panel discussions, thematic sessions and cultural performances.